China have got it right with their consumer holiday ‘Singles Day’ – the world’s biggest online shopping day of the year.
Held on 11 November each year and known in China as “bare sticks holiday”, because of how it looks numerically, Singles Day began as an anti-Valentine’s Day in the 1990s when students started celebrating their singledom.
Love the idea of having an official day to celebrate being single … and discounted shopping always helps! 😆
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